What Transmedia Means to Me
I’m producing What We Got: DJ Spooky’s Journey to the Commons.
It’s not enough to just make and release a movie, anymore. Technology has caught up to us filmmakers, and if we happen to be filmmakers who also want to have an impact on the world, to address issues of justice and motivate change, then we are in luck. Here’s what I mean. Filmmaking for change used to be a fairly linear process. Filmmaker makes film. Filmmaker releases film. Filmmaker tries to build audience. Filmmaker tries to educate audience. Filmmaker tries to get the audience to turn their knowledge into practice. Filmmaker tries to get the audience to change the world.
Transmedia means offering the audience multiple ways into the storytelling process at all phases. For us, this is what it means.
Us is Brian Glazer, Vernon Reid, Sam Pollard, Jason Grote….and YOU. At every stage of the creative process we will share what we are doing and give our creative assets to anyone who is interested. What does this mean? It means we share our media with you so that you can remix it, reuse it, re-purpose it, even collaborate with us on the movie we are making.
You are no longer an audience that shows up only when we are done editing. We get to meet you earlier. And while we love your hearts and minds to be engaged with the story we choose to tell, we also invite YOU to see something different, make something new, build on what we have made – redefine what it means to be an engaged audience. My bet is that you’ll be more excited and motivated to take what you learn from us and do your own thing, do new things with your friends and networks, become engaged in ways we never would have thought of ourselves. Maybe you just put a title up on the screen and use some of our media for your next conference presentation, or maybe you grab a snippet for class. Maybe you will share a clip with your colleagues working on issues like water or climate change. Maybe you’ll remix our entire film, making it better or different.
We took our first step in this direction, yesterday. We filmed our story meeting where we discussed the second draft of our treatment.
For the moment, all I have is this blog, so I’ll try to post some snippets of the meeting soon.
But we are working with Civic Actions to create a web presence that gives you access to our media and the tools to share it and mess with it, to make it something new. We’ll govern our sharing with a Creative Commons license, so that we can guarantee that you’ll share what you create downstream, keeping the “gift” in circulation. And that, my friends, is how it will work.
For the moment, I’ll keep you informed, here. And, I’d love to hear from you. Tell me about participatory media projects or share media projects that you know about. Any media — not just video. I’d love to know about them.
Thanks! And stay tuned.